Genem Digital Ventures.Your Latin American pipeline, opened in the language it's spoken.
I book qualified sales meetings for US and Canadian B2B software companies expanding into Latin America — native outreach in Spanish and Portuguese, run by someone who has sold in all three markets for twenty years.
LATAM is not one market, and it does not answer English email.
Most US software companies approach Latin America the way they approach Ohio: the same sequence, the same English copy, an SDR in a different time zone who has never done business there. The replies don't come, the region gets written off as "not ready," and a market of 650 million people stays closed.
The problem is rarely the product. It's that buying decisions in México and Brazil still run on relationships, on being spoken to in your own language, and on someone who understands how business is actually done there.
Four steps, and you only pay attention at the last one.
We define the target together
Which countries, which company profile, which titles. We agree on what a qualified meeting means for you before a single message goes out.
I build the list by hand
Real companies, verified decision-makers, checked against your ICP. No scraped database dumped into a sequence.
Outreach in their language
Spanish and Portuguese, written and spoken natively — LinkedIn, email, and phone. Not translated English. Prospects reply because it reads like it came from someone local, because it did.
Qualified meetings land on your calendar
With full context on the account and the conversation so far, in English. You show up and sell.
This works well for
- B2B SaaS and software companies with a working product and a proven US motion
- Teams curious about LATAM but not ready to hire and manage staff there
- VPs and Directors of Sales who need pipeline, not another agency retainer
- Companies where a first meeting is genuinely worth having
Probably not for
- Pre-product companies still looking for a first customer anywhere
- Anyone wanting volume-blast outreach at any cost
- Teams with no capacity to take the meetings once they're booked
One senior seller, not a rented junior team.
Cezar Genem — born in Brazil, thirty years in the United States, based in Mérida, México. Twenty years in direct, consultative sales, three of them ranked Top 5 nationwide at Lexus, before building and running his own companies on both sides of the border.
When you hire this, you get the person doing the work. The one on the phone with your prospects is the one you spoke to.
Genem Digital Ventures LLCMérida, Yucatán, México
Start with a conversation, not a contract.
Tell me which market you're curious about and what a good meeting looks like for you. If I don't think I can open that door, I'll say so on the call.